Have you heard of Googlability?
Everything comes out
Have you ever von Googlability gehört?
Nicht? Sollten Sie aber!
Das Internet wächst und wächst, es kennt Antworten zu Karrierefragen, Kommentare zum Klimawandel oder Rezepte für Boeuff Stroganoff. Und immer öfter weiß es auch Wissenswertes über die Fragesteller selbst. Immer mehr Nutzer füttern das neue, personalisierte Internet, kurz Web 2.0, mit immer persönlicheren Daten – und das lockt immer mehr Neugierige an. Selbstdarstellung und Exhibitionismus sind zur Freizeitbeschäftigung für Millionen geworden. Ein paar Klicks reichen aus, um ein eigenes Webjournal zu betreiben, private Bilder hochzuladen oder in Blogs und Fachforen munter mitzuplappern.
Die Daten der Nutzer füllen Contact networks like Myspace, business clubs such as OpenBC (soon Xing), virtual business cards like iKarma, image archives such as Flickr or video platforms, such as the just purchased by Google for 1, $ 65,000,000,000 company YouTube. Main archivists, however, the major search engines, especially the trio Google, Yahoo and MSN. Alone, experts estimate that Google indexed information from more than twelve billion web pages.
Then there are the new special services. The search engine ZoomInfo focused on it, for example, to search personal data, as well as the portal with the appropriate designation Stalkerati. Entries durchwült Technorati turn very thoroughly. Even voice recordings in podcasts and video messages can be evaluated already by investigators such as automatic data Podzinger, TVEyes and Blinkx.
What emerges there is a huge global central archive, an online memory that sees all and knows almost nothing and forget. And that's the problem. More and more HR professionals consider this knowledge in a systematic search through the online CV of a candidate pay attention to loopholes or contradictions to a serious presentation as well as whether someone knows the key players in its industry, and vice versa. If not, this is a "co-factor", for example, says Sörg Drosten, to executive vice president at Kienbaum Executive Consultants Dusseldorf.
The consultants at Heidrick & Struggles to talk as a whole investigation department for Web profiles. In Bangalore, India, several employees working in the so-called Knowledge Management Center and create on demand 5 - to 25-page dossier to target people that are different from those of the criminal investigation department any more.
profiling is called in the jargon - all screened in each virtual world. Thus, at one time for each identified, went where and with whom a man is to school, for which associations and connections he has committed, who are his or her friends and what the up to. But the shade in a Vita - a project out badly, libel, the vengeance of a spurned lover, the sins of youth - are suddenly visible to all in cyberspace. The network not only mutates to a comprehensive repositories of knowledge, but also to the reservoir of indiscretion. Tremendous knowledge - and an enormous power.
The network makes transparent than it is for many CVs right. Retouch time just a few slip-ups and beautiful her own career - this is nearly impossible. Truth is what is written digitally. And that has consequences.
The Internet reputation has long been a factor that can influence career decisions. In a recent poll of the Federal Association of German Management Consultants (BDU) of more than 300 recruitment consultants and recruiters indicated 28 percent use the Internet regularly in order to knock lives of candidates for vulnerabilities: References, professional competence, past, expertise, opinions, memberships, activities - everything is collected and analyzed. 69 percent of HR professionals to use the medium more frequently, with corresponding consequences: In 34 percent of the candidates flew after the online search from the selection process.
The phenomenon has a name: Googlability. According to the so-called employability, labor market attractiveness, until recently, was crucial for applicants to consider Increasingly personal reputation in the virtual world before they hire someone. The man of glass - in Web 2.0 it is reality. "In the not too distant future, people who are not in the index, to be surrounded by an aura of mystery," writes U.S. journalist John Batetelle, co-founder of the high-tech scene magazine "Wired", in his book "The Search. " "The rest of us but should look at the best time and as often as possible in Google our name. For it is wise to gain an idea of who one is, according to index. "
It is not even important what someone even published. Vergräzter a customer, a vengeful Employees - they can all operate without problems and loose with the false identity of their target. The more subtle, more effective: dozens of small reflection papers on high-proof alcohol in online guest books make a social manager quickly a competent eater, detailed game reviews in Soccer Forums, during office hours at the best outing him as who crave nerd, does not fulfill its work. Evidence that this comes from foreign pen is almost impossible. And even then: Something always gets stuck.
Even what others write in good faith on the one hand, snapshots, strangers or friends on their pages , Even upload the behavior in virtual discussions can damage the image. Or, as Kurt Tucholsky put it. "The opposite of evil is not good, but well meant"
what happened with Siemens CEO Klaus Kleinfeld. Whose life was a long time with quite critical nuances in the open Web encyclopedia Wikipedia. In May, however, began to loyal corporate employees, anonymous to embellish his image. Half-sentences over a failed cell phone business were edited, get rid of links to a story about airbrushed out Rolex watches on their wrists to press the top manager. Eagerly they added also laudatory passages. Unfortunately, fell on it. In the Wikipedia forum broke out a fierce row, the small-field contribution landed on the list of the most controversial articles, and the media reported it. Although Kleinfeld himself knew nothing about it, let alone gave the order to - on the internet, he will always be the manager whose life should be fined.
From the euphoria of the infected Web 2.0 to make the least concerned about the fact that the intimacy of the Internet is an illusion. Whether you are looking for new friends on sites like MySpace or Facebook, shares his views with others via blog or published reviews and essays - all this takes place under the eyes of a worldwide audience. Every action leaves its mark. And are those personal Data from its search services not recorded, it is difficult to remove them again.
The content can be designed, however - with branding in their own right. The principle is similar to the method of the Internet flea market, eBay. There can build up sellers and buyers of many good deals a serious reputation. Just as the Internet can shape its own image. If they had negative delete entries in the results pages of search portals can not, then you have to just drive out and make sure that the positive links to slide up.
means in technical terms, the search engine optimization. The means for this are varied, legitimate and often even free. These include:
* The entry in virtual business networks. There it is, above all, to establish contacts with people with high beam power and renown. The deposited resume should be continuous and impressive, the photo professional and friendly - just like a job. Some linked items in technical forums to emphasize the image. It is important to always put quality before quantity. More than 100 close business contacts do not need a man - if it is the right one.
* A dedicated website or a blog better. It costs no money or time, but is preferred by search engines. On the blog may sound researched journal article published or industry news and comments of his own CV (possibly password protected) are deposited. Links to other reputable sites show subtle, what else still reading the site operator and for which he is interested. Effect: It is positioned as well-read expert to handle the modern means of communication know.
* The same applies to post in public forums subject. This demonstrates not only competence, but also a culture of debate. Only one thing is taboo: blabber.
* The site Del.icio.us allows for free personal favorite collection of post, so the web pages you visit and like to frequent. This may seem trivial. In fact, enjoy such link lists in the search services of great value. Here again, the author says, indirectly, for which he is interested.
* The same principle can generate even more connected: Who wants to show who he knows and how important meeting, he runs, can for example be set free with photos of other guests at Flickr (Note: to clarify with the pupils, whether we should publish the images, otherwise it violates privacy rights!). In the online bookseller Amazon again free of charge, a product list will be published. Side effect: Who will learn something about the musical and literary tastes of the person. In addition, it also helps his to ask friends and mentors, possibly on their websites to publish subtle praise and to share links. Main thing is that all these pages are linked to each other at the end, because that brings the so-called Google Juice - the juice of the entries in hit lists catapulted to the top.
And if you have wondered what this blog is intended to - that's the point: to show what you can do everything and especially how it works. Googling you Reiner Fakeman out and see what all the concrete example is found where, where leave tracks (including some doubtful) were and where they are sorted in the index. Because of course there is not Fakeman Reiner. He is a reine Kunstfigur für diesen Artikel.
Bei all diesen Anwendungsbeispielen gilt allerdings die Devise: Nicht übertreiben! Es geht nicht darum, eine Scheinidentität zu inszenieren, sondern seine positiven Eigenschaften wahrheitsgemäß herauszustreichen, einen professionellen Eindruck zu hinterlassen – und diesem zu deutlich mehr Prominenz zu verhelfen.
Wer lügt, geht ein hohes Risiko ein, wie kürzlich Aleksey Vayner feststellen musste. Der 23-jährige Yale-Student wollte sich in moderner Form für einen Job an der Wall Street bewerben – mit einem knapp 7-minütigen Video, das er samt Lebenslauf an mehrere Unternehmen verschickte. In dem Bewerbungsfilmchen redet er über Erfolg, seine Stärken, seine Werte. Während der Ton weiterläuft, treibt er Sport, stemmt Gewichte, tanzt Salsa, spielt Tennis, am Ende haut er noch sieben Ziegelsteine kaputt. Das wirkt dynamisch und willensstark. Dachte er. Der Film gelangte an YouTube. Dort machten sich erst diverse Kommentatoren über das Video lustig, dann überprüften Blogger und Journalisten seine Angaben. Heraus kam: alles gelogen. Vayner hatte die Story über eine eigene Investmentfirma, deren CEO er angeblich ist, aufgeblasen; sein Buch über den Holocaust ist größtenteils ein Plagiat. Selbst die Ziegelsteine für den Karatetrick, vermuteten Filmprofis, waren frisiert. Die Medien, unter anderem die „New York Times“, „The New York and the New York Post, picked up the story. Vayne was at once the most famous Bluff candidate of Wall Street and a laughing stock for millions.
public
2.0 is a balancing act. And image is an ongoing process that one should devote at least once per month. It is difficult to predict damage which contacts which entries in a two or ten years. A residual risk remains and therefore the pressure to care. So before you publish something on the net, ask yourself the question: Would I want to stand next to this text with my name and picture in the newspaper?
If the answer is no - Delete it!
Tags: Reputation, Stalking, Zahnarztbewertung, Zahnarzt, Arzt, Bewertung,
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